Privacy Policy

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• 1.

  Who We Are

  The website dentalemergencyinlondon.co.uk is owned and operated by:

  Millbank Dental Care Ltd.
  42 Ponsonby Place, Westminster, London, SW1P 4PR.

   Company Registration Number: 07189658

   Telephone: 0207 828 7676

   Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

  For the purpose of the General Data Protection Regulation (GDPR), we are the "Data Controller."

• 2.

  Information We Collect

  We may collect and process the following data about you:

  • Contact Information: Name, email address, and phone number provided via our website contact form.
  • Health Information: Any details regarding your dental emergency that you voluntarily provide in the message field of our contact form.
  • Usage Data: Information about how you use our website, including your IP address, browser type, and pages visited (collected via Google Analytics).
• 3.

  How We Use Your Information

  We use your information for the following purposes:

  • To respond to enquiries: To answer questions or provide information requested via the contact form.
  • To facilitate bookings: To allow you to book appointments via our third-party provider.
  • Website Improvement: To analyse how visitors interact with our site so we can improve the user experience.

  Legal Basis for Processing:

  • Consent: When you fill out a contact form.
  • Contract: To take steps to enter into a healthcare contract (booking an appointment).
  • Legitimate Interests: For website analytics and security.
• 4.

  Third-Party Services

  We share data with the following third-party providers to operate our business:

  • Online Booking (Dental Hub): When you click to book an appointment, you are directed to Dental Hub (provided by Software of Excellence). Any information you enter on that platform is processed according to their privacy standards to facilitate your clinical record and appointment.
  • Google Analytics: We use Google Analytics to track website performance. This uses cookies to collect anonymous data about your visit. You can opt out of this via your browser settings.
• 5.

  Data Retention

  We only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or clinical reporting requirements.

• 6.

  Your Rights

  Under the GDPR, you have the following rights:

  • Access: The right to request a copy of the data we hold about you.
  • Correction: The right to have inaccurate data corrected.
  • Erasure: The right to ask us to delete your personal data.
  • Object/Restrict: The right to object to or restrict the processing of your data.
  • Withdraw Consent: Where we rely on consent, you can withdraw it at any time.

  To exercise these rights, please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it..

• 7.

  Security

  We take the security of your data seriously and use appropriate technical and organisational measures to protect it. However, please remember that no method of transmission over the internet is 100% secure.

• 8.

  Cookies

  Our website uses cookies to distinguish you from other users. This helps us provide you with a good experience. You can choose to refuse cookies through your browser settings, though some parts of the site may not function correctly.

• 9.

  Contact Us

  If you have any questions about this Privacy Policy or how we handle your data, please contact:

  Millbank Dental Care Ltd.

   42 Ponsonby Place, Westminster, London. SW1P 4PR.

   Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

   Tel: 020 7828 7676

  If you are unhappy with how we use your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.